We work hard to make a premium-quality product that helps thermally underserved people feel more comfortable every day. The research and materials needed are costly, so that's the reason for the price point.
If you sign up for our newsletter by entering your email in the signup box at the bottom of the page, you'll be the first to know about any upcoming sales or exclusive deals. We also now offer the option to pay using Affirm, which allows you to break up your order into 3 interest-free payments. You can read more about how this works here.